Journ. W. Niedzicki

How to present yourself and your accomplishments? How to grab the audience? What to do with your hands? Why students fall asleep during a lecture? What is the selling of science? Is it worth to take care of advertising? Who is manipulating us? These and other questions will be answered by a science journalist, Wiktor Niedzicki. There is a chance that the audience will not fall asleep. Lectures will be combined with practical exercises in front of the camera, attempts to write promotional texts and organize press conferences. Participants will find out how a spokesperson works, and what to do in an emergency situation.

prof. S. Wieczorek (ASP)

Digital techniques are developing exponentially. Science creates new, incredibly effective, tools. This phenomenon reduces role of the workshop, and simultaneously it increases role of the imagination. Today in the art world nobody asks you about your experience. Instead you are asked want a great thing you are going to create. What is your idea? Digital techniques offer an opportunity to anyone for their “five minutes”. Is any idea worth promoting? How to estimate it and who has to do it? The modern racing world opens new opportunities for artists, but it raises a lot of questions as well. We do not know often how to respond to all this. The of area at stake (as well as experience of working with students from the Academy of Fine Arts) will be the subject of my lectures.

Dr. M. Goliński (SGH)

Economics of information. Information as the fourth factor of production, competition and economic decision-making. Information infrastructure of the modern economy. Infomedia techniques and economic changes: globalization, virtualization, network companies. Inter-organizational information systems. Economic policy of the state in the era of the information society.

Prof. M. Fikus (PAN), Dr. P. Łuków (UW)

Possibilities of modern genetic engineering to introduce living organisms (microorganisms, plants, animals) will be discussed on the background of basic information about the nature and the laws governing heredity. The last major success of the genetic engineering was to investigate the genome which allowed further development of genetic testing, gene therapy and somatic reproductive potential. These research achievements have impact on the relationship between man and nature. Also it influences study of the human genome, the problems of eugenics as well as assisted reproduction and human cloning. In addition relationship between these studies and the value of life will be tackled.

Dr. hab. W. Włodarczyk (ASP)

Aesthetics, ethics, politics and mass-media in the information society. New forms of artistic expression and the role of art in a society where electronic media and “virtual reality” are present: architecture, fine arts and film. Socio-cultural aspects of development of communication technology and organization.

Prof. M. K. Byrski (UW)

India and Europe – different subcontinents Asia, twin different civilizations. Indian duration versus European development. The logic of the traditional Indian social system. Indian and European criteria of mega-tribal identity. Hinduism – “hearing” (sruti). Hinduism – “vision” (darsana). Hinduism and Christianity. The Vedic Revelation as a testimony of the first incarnation.

Prof. J. Błeszyński (UW), Dr. I. Oleksiuk (IPWC)

Development of artistic and scientific creativity is one of the most important goals of the information society. The question arises whether any manifestation of creative activity becomes the object of protection? Under existing law an object of protection might be a song being long-term effect studies as well as momentary inspiration. Irrelevant thereto remain financial investments, education, and even the ability of the creator. The main aim of the course is to explain to students which conditions determine the grant of copyright protection. What are the rights of creators, publishers, producers? What is the so called public domain? According to which rules the boundaries of artistic and scientific freedom are defined? During the course also an introduction to the principle of the protection of the most important market for information society will be presented, namely the intellectual property market. At the same time we would like to offer a discussion on the directions of legislative changes related to scientific and technical progress.