Lectures in the academic year 2012 / 2013:

L1: Basics of presenting science and technology

Journ. W. Niedzicki

How to present yourself and your accomplishments? How to grab the audience? What to do with your hands? Why students fall asleep during a lecture? What is the selling of science? Is it worth to take care of advertising? Who is manipulating us? These and other questions will be answered by a science journalist, Wiktor Niedzicki. There is a chance that the audience will not fall asleep. Lectures will be combined with practical exercises in front of the camera, attempts to write promotional texts and organize press conferences. Participants will find out how a spokesperson works, and what to do in an emergency situation. Let us be better than our competitors!

 L2: Multimedia artistic creation

prof. S. Wieczorek (ASP)

Digital techniques are developing exponentially. Science creates new, incredibly effective, tools. This phenomenon reduces role of the workshop, and simultaneously it increases role of the imagination. Today in the art world nobody asks you about your experience. Instead you are asked want a great thing you are going to create. What is your idea? Digital techniques offer an opportunity to anyone for their “five minutes”. Is any idea worth promoting? How to estimate it and who has to do it? The modern racing world opens new opportunities for artists, but it raises a lot of questions as well. We do not know often how to respond to all this. The area at stake (as well as experience of working with students from the Academy of Fine Arts) will be the subject of my lectures.

 L3: GMO according to the recent research

prof. K. Niemirowicz – Szczytt (SGGW) with her research team

The aim of the course is to present the latest information and data on the methods of preparation of micro-organisms, plants and animals that are genetically modified. In addition it aims to show ways to verify presence of the transgene and its expression as well as level and prospects of the use of transegene organisms, security measures for a restricted use and a controlled release of GMOs into the environment. The course presents also evolution of the legislation concerned in Poland and abroad. The lecturers are experts in the field of research on GMOs.

 L4: Information economy

dr hab. M. Goliński (SGH)

Role of information and IT in the modern economy. Economics of information. Information as the fourth factor of production. Information infrastructure of the modern economy. IT verus economic changes. The increasing complexity of the business environment and intensifying competitive struggle. The strategic importance of IT. IT – opportunities and threats. Redefining the boundaries of industries. Destruction of existing business models. Strategic IT technologies. The use of IT as a competitive tool. Discussion on the strategic importance of IT.

 L5: Protection of intellectual property as a manifestation of globalization

dr M. Kruk (SGH)

As an introduction basic definitions of intellectual property assets will be presented. The goal of the lectures will remains presentation of changes in the protection of intellectual property within the last 150 years, including the creation of systems of industrial property protection (national, regional and international), unification of industrial property provisions in the world, as well as the creation of governmental and non-governmental organizations (at regional or global level) working in the field of industrial property protection. Correlation between economic crises and the number of applications concerning inventions, industrial designs and trademarks will be presented. Also the phenomenon of increasing enforcement of intellectual property rights will be discussed. During the lectures examples of assets protected under the intellectual property law will be presented.

 L6: Arts and culture in view of the information society

prof. W. Włodarczyk (ASP)

Aesthetics, ethics, politics and mass-media in the information society. New forms of artistic expression and the role of art in a society where electronic media and “virtual reality” are present: architecture, fine arts and film. Socio-cultural aspects of development of communication technology and organization.

 L7: Effects of television news media

dr S. Strzelecki

The course is designed to identify and group the effects of television news media. Students will gain insight into the process of information emitted into the air. This should allow to critically analyze the medium at question. They will be able to detect the meaning of the content of the message, resulting from use of television access technology. I will be considering the effect of the medium as a result of the impact of a specific access technology (medium) on the content of the message. The observations that I conducted while working as a TV news cameraman are as follows: the effects of television medium generate redundant information relevant to the topic on the air, to a large extent independent of the intentions of the promoters of the TV content.

 L8: Sociology of risk

dr hab. F. Kampka, prof. SGGW

Risk is an inherent part of human existence. It accompanies us in everyday situations (e.g. lifestyle, health, communications) and life choices: school, occupation, partner. Taking the risk means possibility of either success or defeat. Changes taking place in the modern society and the progress of science and technology makes it one of the most required social competences: ability to identify and assess risk, communicate effectively about it and eventually reduce the risk.